Refurbishment of the Intersport Knudsen branch at CITTI-PARK in Kiel
" With the newly redesigned shop, we naturally want to surprise people with a ‘wow’ factor. " – Knud Hansen, Managing Director of Intersport Knudsen
Refurbishment of Intersport Knudsen in Kiel: A modern store concept with EXPONA COMMERCIAL
In 2023, the Intersport Knudsen branch in Kiel’s CITTI-PARK was refurbished and redesigned within eight weeks. Covering a retail area of around 1,800 m², the new store focuses on the shopping experience and presents the various sports sections in a contemporary style.
Even before the refurbishment, Intersport Knudsen had already opted for a designer floor covering from objectflor’s EXPONA collection. As part of the redesign, the choice once again fell on a floor covering from objectflor: EXPONA COMMERCIAL.
The shop concept features clearly structured themed areas for running, outdoor activities, sportswear, fitness and training, as well as swimwear and beachwear. Design highlights such as a green wall, a simulated tree canopy in the outdoor area and a running lab with foot analysis create additional opportunities for an immersive experience and expert advice. Maritime accents emphasise the sports retailer’s regional ties.
EXPONA COMMERCIAL: A versatile solution for shopfitting
In shopfitting, a floor covering must combine design requirements with the demands of a heavily trafficked retail space. EXPONA COMMERCIAL offers a versatile selection of designs that allow different product ranges and experience zones to be harmoniously arranged. These designer floors support individual shopfitting concepts – from a calm, uniform look across the space to targeted design accents.
Practical considerations are also important during day-to-day operations: the low-maintenance surface and the product quality designed for commercial use make EXPONA COMMERCIAL a suitable solution for retail spaces where large numbers of people pass through every day. The flooring thus combines the design requirements of modern retail with the functional needs of everyday store life.
During the redesign, care was also taken to retain as many existing elements as possible and to introduce new highlights through targeted changes. In addition, Intersport Knudsen invested in technical equipment, including digital wall displays for showcasing and ordering the expanded online range.
Photographer: martin kunze @ hamburg.de
Used objectflor products
