Data protection statement

Data protection

Welcome to the website of objectflor Art und Design Belags GmbH. Thank you for your visit and your interest in our company. This privacy policy applies to all websites under the responsibility of objectflor Art und Design Belags GmbH.

Part 1: DSGVO
Part 2: Data collection


Part 1:

Information on data protection regarding our processing under Articles 13, 14 and 21 of the General Data Protection Regulation (GDPR)

We take data protection very seriously and inform you herein how we process your data and what claims and rights you are entitled to under data protection regulations. Applicable from 25 May 2018.

1.       Office responsible for data processing and contact data

objectflor Art- und Design Belags GmbH

Data security officer

Wankelstr. 50

50996 Cologne



2.       Purposes and legal foundations upon which we process your data

We process personal data in accordance with the stipulations of the General Data-Protection Regulation (GDPR), the German Federal Data-Protection Act (Bundesdatenschutzgesetz - BDSG) and other applicable data-protection provisions (details are provided in the following). The details of which data are processed and how they are used depends largely on the services requested or agreed in each case. Further details or additions for the purposes of data processing can be found in the respective contract documents, forms, a declaration of consent and/or other information provided to you (e. g. in the context of the use of our website or our terms and conditions). In addition, this data protection information may be updated from time to time, as you may find out from our website

2.1   Purposes pursuant to fulfilment of an agreement or pre-contractual measures
(Art. 6, section 1 b of the GDPR)

The processing of personal data is carried out in order to carry out our contracts with you and the execution of your orders as well as to carry out measures and activities within the framework of pre-contractual relations, e. g. with interested parties. In particular, the processing thus serves to provide our products and services  according to your orders and wishes and include the necessary services, measures and activities. This essentially includes contract-related communication with you, the verifiability of transactions, orders and other agreements as well as quality control by means of appropriate documentation, goodwill procedures, measures to control and optimize business processes as well as the fulfilment of general duties of care, control and supervision by affiliated companies (e. g. Parent company); statistical evaluations for corporate management, cost recording and controlling, reporting, internal and external communication, emergency management, accounting and tax assessment of operational services, risk management, assertion of legal claims and defence in the event of legal disputes; ensuring IT security ((inter alia system and plausibility tests) and general security, including building and plant security, securing and exercising domestic authority (e. g. by means of access controls); guaranteeing the integrity, authenticity and availability of data, preventing and investigating criminal offences; control by supervisory bodies or supervisory authorities (e. g. auditing).

2.2   Purposes within the framework of a legitimate interest on our part or of third parties
(Art. 6, section 1 f of the GDPR)

Above and beyond the actual fulfilment of the (pre-) agreement, we process your data whenever this is necessary to protect legitimate interests of our own or of third parties, in particular for the following purposes:

-         advertising or market and opinion research, as far as you have not objected to the use of your data;

-         obtaining information and exchanging data with credit agencies where this goes beyond our economic risk;

-         the examination and optimization of processes for needs analysis;

-         the further development of services and products as well as existing systems and processes;

-         the disclosure of personal data within the framework of due diligence in the course of company sale negotiations;

-         for comparison with European and international anti-terrorist lists, insofar as this goes beyond the legal obligations;

-         the enrichment of our data, e. g. by using or researching publicly accessible data;

-         statistical evaluations or market analysis;

-         of benchmarking;

-         the assertion of legal claims and defence in legal disputes which are not directly attributable to the contractual relationship;

-          the restricted processing of data, if a deletion is not possible or only possible with disproportionately high effort due to the special type of storage;

-         the development of scoring systems or automated decision-making processes;

-         the prevention and investigation of criminal offences, if not exclusively for the fulfilment of legal requirements;

-         building and plant security (e. g. by means of access control and video surveillance), insofar as this goes beyond the general duties of care;

-         internal and external investigations, safety reviews;

-         any monitoring or recording of telephone conversations for quality control and training purposes;

-         Preservation and maintenance of certifications of a private-law or official government nature;

-         the seizure and exercise of domestic authority by means of appropriate measures as well as video surveillance for the protection of our customers and employees as well as for securing evidence in the event of criminal offences and their prevention

2.3   Purposes within the framework of your consent (Art. 6, section 1 a of the GDPR)

Your personal data can also be processed for certain purposes (e.g. use of company communication systems for private purposes; photographs/videos of you for publication in the Intranet/Internet) including as a result of your consent. As a rule, you can revoke this consent at any time. This also applies to the revoking of declarations of consent that were issued to us before the GDPR went into effect, i.e. prior to 25 May 2018. You shall be separately informed about the consequences of revocation or refusal to provide consent in the respective text of the consent.       
Generally speaking, revocation of consent only applies to the future. Processing that takes place prior to consent being issued is not affected by such and remains lawful

2.4   Purposes relating to adherence to statutory requirements (Art. 6, section 1 c of the GDPR) or in the public interest (Art. 6, section 1 e of the GDPR)

Just like any actor which takes part in business life, we are also subject to a large number of legal obligations. These are primarily statutory requirements (e.g. commercial and tax laws), but also if applicable supervisory law or other requirements set out by government authorities. The purposes of processing may also include identity and age checks, prevention of fraud and money laundering (e.g. comparisons with European and international anti-terror lists),  compliance with control and notification obligations under tax law as well as the archiving of data for the purposes of data protection and data security as well as for purposes of audits by tax advisors/auditors, fiscal and other government authorities. In addition, it may be necessary to disclose personal data within the framework of official government/court measures for the purposes of collecting evidence, law enforcement and criminal prosecution or the satisfaction of civil law claims.

3.         The categories of data that we process as long as we do not receive data directly from you, and its origin

If necessary for the contractual relationship with you and the activities performed by you, we may process data which we lawfully receive from other offices or other third parties (e.g. quality assessment or complaints by customers/suppliers/consumers). In addition, we process personal data that we have lawfully collected, received or acquired from publicly accessible sources (such as, for example, commercial registers and association registers, civil registers, the press, Internet and other media) if such is necessary and we are allowed to process this data in accordance with statutory provisions.

Relevant personal data categories may in particular be:

­    personal data (name, date of birth, place of birth, nationality, marital status, occupation/trade and comparable data)

­    contact data (address, e-mail address, telephone number and similar data)

­    Address data (population register data and comparable data)

­    payment confirmation/confirmation of cover for bank and credit cards

­    information about your financial situation (creditworthiness data including scoring, i. e. data for assessing the economic risk)

­    customer history

­    data about your use of the telemedia offered by us (e. g. time of access to our websites, apps or newsletter, clicked pages/links of us or entries and comparable data)

­    Video data

4.         Recipients or categories of recipients of your data

At our company, your data is received by those internal offices or organisational units that need such to fulfil our contractual and statutory obligations or that require such data within the framework of processing and implementing our legitimate interests.
Your data is disclosed/passed on to external offices and persons solely

·         in connection with the execution of the contract;

·         for purposes where we are obligated or entitled to give information, notification or forward data (e.g. employer's liability insurance association, health insurance schemes, fiscal authorities) in order to meet statutory requirements or where the forwarding of data is in the public interest (see number 2.4);

·         to the extent that external service-provider companies commissioned by us process data as contract processors or parties that assume certain functions (e.g. external data centres, support and maintenance of IT applications, archiving, document processing, call centre services, compliance services, controlling, data screening for anti-money laundering purposes, data validation and data protection. plausibility check, data destruction, purchasing/procurement, customer administration, lettershops, marketing, media technology, research, risk controlling, billing, telephony, website management, auditing services, credit institutions, printing plants or companies for data disposal, courier services, logistics);

·         as a result of our legitimate interest or the legitimate interest of the third party within the framework of the purposes cited under number 2.2 (e.g. to government authorities, credit agencies, collection agencies, attorneys, courts of law, appraisers, companies belonging to company groups and bodies and control instances) ;

·         if you have given us consent to transmit data to third parties.

We shall moreover refrain from transmitting your data to third parties if we have not informed you of such separately. If we commission service providers within the framework of processing an order, your data will be subject there to the security standards stipulated by us in order to adequately protect your data. In all other cases, recipients may only use the data for purposes for which the data has been sent to them.

5.         Length of time your data is stored

We process and store your data for the duration of our business relationship. This also includes the initiation of a contract (pre-contractual legal relationship) and the execution of a contract.


Above and beyond this, we are subject to various retention and documentation obligations that emanate inter alia from the German Commercial Code (HGB) and the German Tax Code (AO). The periods and deadlines for retention and/or documentation stipulated therein are up to ten years beyond the end of the contractual relationship or the pre-contractual legal relationship.

Furthermore, special statutory provisions may require longer retention such as for example the preservation of evidence in connection with statutory time-barring provisions (statute of limitations). Under §§ 195 ff. of the German Civil Code (BGB), the regular time-barred period is three years, but time-barred periods of up to 30 years may also be applicable.

If the data is no longer required to meet contractual or statutory obligations and rights, it is regularly deleted unless its further processing - for a limited period - is necessary to fulfil the purposes listed under number 2.2 due to an overriding legitimate interest. Such an overriding legitimate interest is deemed to be the case, for example, if it is not possible to delete the data as a result of the special type of storage or such is only possible at an unreasonably great expense and processing for other purposes is excluded by appropriate technical and organisational measures.

6.         Verarbeitung Ihrer Daten in einem Drittland oder durch eine internationale Organisation

Data is transmitted to offices in countries outside the European Economic Area EU/EEA (so-called third states) whenever such is necessary to meet a contractual obligation towards you (e.g. if you are despatched to another country), such is required by law (e.g. notification obligations under tax law), such is in the legitimate interest of us or a third party or you have issued us your consent to such.

At the same time, your data may be processed in a third country including in connection with the involvement of service providers within the framework of the processing of the order. If no decision has been issued by the EU Commission regarding the presence of a reasonable level of data protection for the respective country, we warrant that your rights and freedoms will be reasonably protected and guarantied in accordance with EU data-protection requirements through contractual agreements to this effect. We will provide you with detailed information on request.

You can request information on the suitable or reasonable guarantees and the possibility, how and where to receive a copy of these from the company data-protection officer or the human resources department in charge of you.

7.         Your data-protection rights

If certain conditions are met, you can assert your data-protection rights against us

·         Thus, you have the right to receive information from us on the data stored on you in accordance with the rules of Art. 15 of the GDPR (if applicable with restrictions in accordance with § 34 of the German Federal Data-Protection Act (BDSG))

·         If you so request, we shall correct data stored on you in accordance with Art. 16 of the GDPR if such data is incorrect or flawed.

·         If you so desire, we shall delete your data in accordance with the principles of Art. 17 of the GDPR if such is not prevented by other statutory provisions (e.g. statutory retention obligations or the restrictions laid down in § 35 of the German Federal Data-Protection Act (BDSG)) or an overriding interest on our part (for example, to defend our rights and claims)

·         Taking into account the preconditions laid down in Art. 18 of the GDPR, you can demand that we restrict the processing of your data .

·          Furthermore, you can file an objection to the processing of your data in accordance with Art. 21 of the GDPR, as a result of which we have to stop processing your data. This right of objection only applies, however, if very special circumstances characterise your personal situation, whereby the rights of our company may run counter to your right of objection.

·         You also have the right to receive your data in accordance with the arrangements laid down in Art. 20 of the GDPR in a structured, commonplace and machine-readable format or transmit such data to a third party.

·         You furthermore have the right to revoke consent that has been issued to us to process personal data at any time effective into the future (see number 2.3).

·         You are in addition entitled to file a complaint with a data-protection supervisory authority (Art. 77 of the GDPR). We recommend, however, to first always send a complaint to our data-protection officer.

Whenever possible, your applications for the exercise of your rights should be sent in writing to the address stated above or addressed directly to our data-protection officer.

8.         Scope of your obligations to provide us your data

You only need to provide data that is necessary for the commencement and performance of the business relationship or for a pre-contractual relationship with us or the collection of which we are required by law. Without this data, we are generally not able to conclude the agreement or continue to perform such. This may also relate to data that is required later within the framework of the contractual relationship. If we request data from you above and beyond this, you shall be informed about the voluntary nature of the information separately.

9.         Presence of an automated decision made in individual cases (including profiling)

Under certain circumstances, we may process your data in part with the aim of evaluating certain personal aspects (profiling).

In order to provide you with targeted information and advice on products, we may use evaluation tools. These enable a needs-oriented product design, communication and advertising including market and opinion research.

"Score values" can be used to assess your creditworthiness and creditworthiness. In the case of scoring, the probability is calculated using mathematical methods with which a customer will meet his payment obligations in accordance with the contract. Such score values thus support us, for example, in assessing our creditworthiness, decision-making in the context of product deals and are incorporated into our risk management. The calculation is based on mathematically and statistically recognised and proven methods.


Information on nationality and special categories of personal data according to Art. 9 GDPR are not processed.

Information on your right of objection under Art. 21 of the GDPR


1.        You have the right to file an objection at any time against processing of your data which is performed on the basis of Art. 6, section 1 f of the GDPR (data-processing on the basis of a weighing out of interests) or Art. 6, section 1 e of the GDPR (data-processing in the public interest). The precondition for this, however, is that there are grounds for your objection emanating from your special personal situation. This also applies to profiling that is based on this purpose in the meaning of Art. 4, no. 4 of the GDPR.


If you file an objection, we shall no longer process your personal data unless we can demonstrate compelling reasons warranting protection for the processing that outweigh your interests, rights and freedoms, or the processing serves the purpose of asserting, exercising or defending legal claims.


2.        We will also use your personal data in order to perform direct advertising. If you do not want to receive any advertising, you have the right to file an objection to such at any time. This also applies to the profiling to the extent that it is connected with such direct advertising. We shall respect this objection with effect into the future.


We shall no longer process your data for the purpose of direct advertising if you object to processing for this purpose.


The objection can be filed without adhering to any form requirements and should if possible be sent to


objectflor Art and Design Belags GmbH
Data Protection Officer
Wankelstr. 50
50996 Cologne

In the event that confidentiality is required, please contact our data protection officer by post with the note "Personal / Confidential".



Our privacy policy and the information on data protection about our data processing according to article 13, 14 and 21 GDPR may change from time to time. All changes will be published on this page. Older versions can be viewed in an archive

Data protection information May 2018

Part 2

Data collection and processing

It is not necessary to provide personal data (e.g. name, postal and email address, etc.) to use our website. Our servers only automatically collect and store log file information provided to us by your browser. This is:

  • browser type/version
  • operating system used
  • referrer URL (the previously visited website)
  • hostname of the accessing computer (IP address)
  • time of server request.

This anonymous data cannot, in any way, be connected to you. It is evaluated for statistical purposes to optimise our website and services.
Personal data will only be collected if you voluntarily give it to us. For example, this may occur if you order a service. Here too, your data will be treated as confidential and will not be transferred to third parties, nor will it be possible to link it with the aforementioned access data.

Use and transfer of personal data

If you instruct us to provide a service or send a product, your personal data will only be used without your specific approval insofar as this is necessary to provide the service or implement the contract.
In particular, this includes the transfer of your data to carriers, credit companies or other service providers used to render the service.


Our website uses cookies. A cookie is a text file sent when you visit a website and temporarily stored on your hard disk as a user of the website. If you access our website server again when using the website, your computer’s browser sends the previously received cookie back to the server. The server can then evaluate the information received through this procedure in various ways. For example, cookies can be used to control pop-ups or to make website navigation easier. If you want to disable cookies when using the website, you can do this by changing the settings on the browser used on your computer, i.e. the program used to open and display websites (e.g. Internet Explorer, Mozilla Firefox, Opera or Safari).

Supplementary data protection information for the website:

Replacement of "Google LLC" (together with address if applicable) by "Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland"; this applies to all references to Google products such as Google Analytics, AdSense, Fonts, YouTube or Maps.


In our newsletter, we inform you by email about our company, interesting shop offers, competitions, surveys and similar activities. As a user, you can unsubscribe from receiving our newsletter at any time (e.g. using the unsubscribe link at the end of the newsletter email). Your name is saved so that we can address you by name as the recipient. Before the newsletter is sent, we will send you a confirmation email to your stated email address; you must confirm your subscription for the newsletter by clicking on the link contained in the email. We will automatically delete unconfirmed subscriptions after no more than four weeks. As part of the newsletter subscription process, we will also save the time of your subscription and confirmation to document newsletter recipients’ subscriptions correctly.

Uploaded images

Please note that you cannot use our service for images that include personal information (e.g. persons shown in the room). Therefore, please ensure at all times that no persons are included in your photos.

When using our service, please use only images you intend to transfer to our servers. This is necessary for us to be able to automatically process your images and to offer our photo service. In addition, you will be able to access the images at a later date. After 30 days of non-usage, the images are typically deleted. Furthermore, it is possible that we store individual images for a limited amount of time in order to train and improve our recognition algorithm. If you do not agree to this, please delete your uploaded pictures in our application immediately after usage.

Contact form

If you send us an email or message, we only collect, store and process your data insofar as this is necessary to process your queries and correspond with you.

Right to information and right of cancellation

At any time, you can receive information about the data we have stored about you free of charge. You can, at any time, arrange for your personal data collected by us to be blocked, corrected or deleted, provided this does not contravene statutory regulations. You can also, at any time, cancel your consent for us to collect and use data, without having to give any reason. 

You can contact us by email, fax or letter using the following contact details:

objectflor Art und Design Belags GmbH
Wankelstraße 50
50996 Cologne
Tel: +49 (0)22 36 966 33 - 0
Fax: +49 (0 22 36 966 33 - 99

If you would like to contact us by email, please note that the content of unencrypted emails can be seen by third parties. We, therefore, recommend that confidential information is sent in encrypted form or by post.


objectflor Art und Design Belags GmbH takes technical and organisational precautions to ensure the security of your personal data processed by us. 
Your data is carefully protected from loss, destruction, falsification, manipulation and unauthorised access or unauthorised disclosure.

Change to data protection provisions

The further development of our website or the implementation of new technologies, etc. may make it necessary to change this privacy policy. We, therefore, reserve the right to change the privacy policy in the future. We recommend that you reread the latest privacy policy from time to time.

Status September 2023

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0049 (0) 22 36 / 966 33 - 0



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