EXPONA SIMPLAY stands out in the world of exhibition concepts thanks to its reusability

Whether it’s a trade fair, event, factory tour, showroom or sales tool – mac. brand spaces GmbH develops holistic live communication solutions for its clients. Around 2,500 times a year, mac – as one of the leading international companies in this sector – stages brands in physical spaces. A key focus and the driving force behind brand presentation is the use of physical exhibition formats, particularly at major national and international trade fair venues.
And this is precisely where the collaboration with objectflor comes into its own. This is because floor coverings play a central role in any holistic trade fair concept: they must be high-quality, flexible and durable, but their feel underfoot is also important.

Easy to replace and versatile to combine
Traditionally, textile floor coverings or coated chipboard are used in trade fair construction. However, when solutions that can be repeatedly assembled and dismantled are required, the mac team opts for EXPONA SIMPLAY, reports Michael Korz (Purchasing, mac. brand spaces GmbH). This is because EXPONA SIMPLAY really demonstrates its greatest strength in trade fair construction: its reusability. After a successful trade fair appearance, the flooring is removed without leaving any residue and put into storage. It is then immediately ready for use again at the next event. This saves valuable resources, as well as time and money.

“EXPONA SIMPLAY is a compelling choice as a sustainable exhibition floor,”

confirms Michael Korz. In addition to its reusability, EXPONA SIMPLAY also scores highly thanks to the variety of finishes and its contemporary surface design. In their experience, wood finishes with subtle patterns are just as popular in terms of look and feel as the high-quality concrete and stone finishes offered by EXPONA SIMPLAY. Large-format tiles and planks with few joints are particularly in demand at mac.

Copyright photos: mac. brand spaces GmbH