objectflor once again recognised as a leading supplier of designer flooring
BTH Heimtex, Europe’s leading trade and business magazine for floor coverings, wallpaper, home textiles and sun protection, publishes an annual wholesale survey to evaluate suppliers of designer floor coverings. Eight suppliers achieved a market share of over 30 per cent and thus made it into the ranking.
In the latest awards, objectflor has once again confirmed its top position as the best supplier in the German-speaking wholesale sector – for the second year running.
Key aspects of the award
objectflor is not only the overall winner, but also tops the rankings in no fewer than five categories:
- Quality of field service
- Speed of delivery
- Delivery reliability
- Brand strength
- Marketing
The individual rankings show close margins in some areas; for example, in the handling of complaints, there was a gap of just 0.4 marks between first and last place.
In the ‘Delivery speed’ category, there was a clear lead of up to 1.5 marks.
The best overall score is derived from all aggregated categories – objectflor takes first place in the overall ranking and has secured top positions in several individual assessments.
Particularly worth highlighting
The latest BTH Heimtex survey underscores our consistent performance in the wholesale sector. With strong results in terms of quality, speed, reliability and brand strength, objectflor is firmly positioned at the top.
Further highlights from the survey results:
- Logistics: The Cologne Eifeltor logistics centre is running smoothly, which greatly benefits delivery speed and reliability.
- Sales & Marketing: both the field sales team and the marketing and brand strength impress wholesalers.
- Product quality vs. innovative strength: Product quality is rated more highly than innovative strength, yet the future outlook is generally viewed as positive.
- Outlook for the future: objectflor also has a strong promise for 2026 – reliability, speed and a human touch remain core values.
Note: The results of the 2025 BTH Heimtex survey were published in the 12/2025 issue in German and reflect the assessments of wholesalers who were surveyed in writing in September 2025.
