One click to your dream floor
With "Live! My room" you become a designer yourself! Simply upload a picture, select your desired floor and see the floor virtually in your own room.
Floor coverings for your projects
At objectflor, high-quality vinyl design floors are at the centre of our product range. However, we are also ideally positioned in the area of functional floor coverings: Our specialised collections show how sophisticated design can be perfectly combined with special technical or safety-related requirements - for both homogeneous and heterogeneous floor coverings. Our range is complemented by rubber flooring from the ARTIGO and SaarFloor brands. They impress with their natural ingredients and form an aesthetically and functionally strong basis for sophisticated interior design - especially in sensitive areas of application.
What unites all our floor coverings: top quality, sophisticated design and reliable functionality. For rooms that not only look good - but also impress in the long term.
Your trusted partner
We have been there for you since 1989 and can look back on many years of experience in the sale of resilient floor coverings.
Our competent sales force and our large network of wholesale and specialist retail partners provide you with expert advice and support.
- Fastest delivery times thanks to large central warehouse
- Delivery within 48 hours in Germany
- Delivery of samples within 24 hours
- Certified by TÜV ISO 9001:2015
The history of objectflor
1989
On 1 January 1989, objectflor Bodenbeläge GmbH commences its business activities. The founders are Eberhard Lotz and Rolf Heinrich - two sales professionals with extensive experience in the flooring industry. They started with homogeneous floor coverings from the British company James Halstead plc.
1996
In 1996, objectflor is acquired by James Halstead plc, a family-run international group, and becomes a wholly owned subsidiary of James Halstead Flooring. Rolf Heinrich leaves the company. Eberhard Lotz remains on board and continues to develop the company together with Mark Halstead.
1998
objectflor takes over the sales company Karndean International GmbH. The two companies are brought together under one roof, although the collections remain the same. The entry into design floor coverings begins.
2002
With the takeover of SaarFloor-Systems, the product range expands to include high-quality rubber flooring.
2008
In this year, Eberhard Lotz retires from the business and hands over the reins to Stephan Wolff, who joined the company in 2002 as the former Managing Director of SaarFloor-Systems. objectflor becomes the exclusive distributor for Germany and Belgium for the Italian company ARTIGO. The rubber flooring range is thus expanded to include a high-quality collection.
2010
The acquisition of the Armstrongs Riverside plant in Teesside by the Halstead Group enables the development of new heterogeneous floor coverings. The development of a new compact flooring segment begins.
2012
The new Eifeltor logistics centre in Cologne receives the gold award from the German Sustainable Building Council. In addition, the EXPONA DOMESTIC programme is expanded to include a CLIC design flooring for the residential sector.
2014
objectflor celebrates its 25th anniversary.
2015
James Halstead plc celebrates its 100th anniversary. The EXPONA range is expanded to include the innovative EXPONA FLOW designer flooring.
2019
Construction of the objectflor CAMPUS for internal and external seminars, training courses and other events.
2021
Digitalisation of the collections.
2023
EXPONA DOMESTIC is the first collection that can also be used as wall and stair covering.
2024
objectflor celebrates its 35th anniversary.
