Calcioshop's flagship store in Milan

400 m² of pure football

Object: calcioshop's flagship store in Milan
Completion: 2016
Area: 400 m²
" The rubber flooring ARTIGO SCREED creates a dramatic effect in the store. "

Used objectflor products

400 m² of pure football

Italy's most successful online football retailer, calcioshop, has opened a flagship store in Milan. The rubber flooring ARTIGO SCREED creates a dramatic effect in the store.

Any retailer that wants to stand out from the crowd in Milan needs to employ exclusive materials and concepts.  The interior designers of the new calcioshop have clearly achieved this by incorporating plenty of open areas and striking colours, cleverly contrasting between black and grey. With powerful images of the football brand world adorning the walls of the shop, the brand new ARTIGO SCREED flooring plays a key role in the interior design – making its début as retail store flooring. The finish is simple yet stunning, bearing a resemblance to painted concrete. An innovative manufacturing process involving spackled rubber powder gives the flooring its unique textural effect. With a range of six neutral colours to choose from, designers opted for a cement-coloured finish for the 400 m2 shop floor (product number S05 Cement).

Remarkably functional

ARTIGO SCREED is the perfect flooring solution for retail store use because the finish looks rough, yet is, in fact, perfectly smooth. Despite the used look, this flooring is low-maintenance and also benefits from the technical features of rubber. The special PRO surface coating guarantees durability and brings cost savings over the entire life of the product as a result of the flooring's simple upkeep. Rubber is also advantageous from an acoustic point of view. Compared to concrete, rubber floorings reduce the sound of footsteps. The environmental friendliness of the flooring was also a key consideration when it was developed. ARTIGO SCREED contains 10% rapidly renewable raw materials, 60–65% natural raw materials and approximately 3% recycled materials. It has been certified with the Blue Angel label.

objectflor is the exclusive distributor of ARTIGO SCREED – as well as all other ARTIGO-MONDO Group rubber flooring collections – for Germany and Belgium.